{"id":1043,"date":"2026-01-11T19:44:07","date_gmt":"2026-01-11T19:44:07","guid":{"rendered":"https:\/\/www.colmenerolab.com\/producto\/programa-repensa-territorial\/"},"modified":"2026-01-11T19:44:07","modified_gmt":"2026-01-11T19:44:07","slug":"programa-repensa-territorial","status":"publish","type":"product","link":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/","title":{"rendered":"PROGRAMA REPENSA TERRITORIAL"},"content":{"rendered":"

Valor Diferencial de ColmeneroLAB<\/b><\/h4>\n\n\n\n\n\n\n\n
El que NO \u00e9s Repensa<\/b><\/td>\nEl que S\u00cd \u00e9s Repensa<\/td>\n<\/tr>\n
Formaci\u00f3 te\u00f2rica o acad\u00e8mica.<\/td>\nActivaci\u00f3 real i tangible del teixit local.<\/td>\n<\/tr>\n
Models impostos de fora.<\/td>\nMetodologia basada en la identitat del territori.<\/td>\n<\/tr>\n
Resultats ef\u00edmers.<\/td>\nProductes tur\u00edstics viables, vendibles i aut\u00e8ntics.<\/td>\n<\/tr>\n
Depend\u00e8ncia de la consultora<\/td>\nEmpoderament: La capacitat es queda a casa.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

Jornades d\u2019activaci\u00f3 estrat\u00e8gica per al desenvolupament tur\u00edstic i agroalimentari local<\/strong><\/h2>\n

Repensa Territorial<\/b> \u00e9s un programa d’activaci\u00f3 intensiu dissenyat per despertar, ordenar i professionalitzar el teixit empresarial rural. No parlem d’\u201canimar\u201d el territori, parlem de <\/span>empoderar-ho mitjan\u00e7ant metodologia i acompanyament pr\u00e0ctic, transformant els recursos locals en experi\u00e8ncies aut\u00e8ntiques, coherents i preparades per al mercat.<\/p>\n

Aquest proc\u00e9s col\u00b7lectiu ajuda les destinacions rurals a recon\u00e8ixer-ne el valor real, refor\u00e7ar l’autoestima dels seus agents i construir una base s\u00f2lida per a un turisme sostenible i regeneratiu.<\/p>\n

Metodologia Repensa: SPARK \u2013 MOVE \u2013 SUSTAINABLE <\/b><\/h4>\n

Un proc\u00e9s estructurat en tres fases cr\u00edtiques per garantir que el coneixement es quedi al territori.<\/span><\/p>\n

    \n
  1. SPARK: Activaci\u00f3 Comunit\u00e0ria i Visi\u00f3 <\/b>Sessi\u00f3 inspiradora per trencar in\u00e8rcies i despertar l’orgull pel saber fer local. Presentem tend\u00e8ncies aplicables al turisme rural i agroalimentari amb casos reals.
    Objectiu: Generar energia col\u00b7lectiva i predisposici\u00f3 al canvi. <\/li>\n
  2. MOVE: Construcci\u00f3 de Producte i Relat <\/b>El nucli del programa. Mentories individualitzades per passar de la intu\u00efci\u00f3 a l’estructura comercial. Treballem l’ess\u00e8ncia, la narraci\u00f3 de contes, la segmentaci\u00f3 de p\u00fablic, la log\u00edstica i la proposta de valor.
    Objectiu: Convertir recursos dispersos en productes tur\u00edstics comercialitzables. <\/li>\n
  3. SUSTAINABLE: Autonomia i Full de Ruta <\/b>Acompanyament operatiu per afinar la comunicaci\u00f3 i assegurar-ne la viabilitat a llarg termini. Deixem una estrat\u00e8gia clara perqu\u00e8 el territori avanci sense dependre de consultoria externa. Objectiu: Consolidar productes llestos per al mercat i enfortir la capacitat d’autogesti\u00f3. <\/li>\n<\/ol>\n

    A qui va dirigit el Programa Repensa? <\/b><\/h4>\n

    Institucions i Destinacions<\/b><\/p>\n

      \n
    • Consells Comarcals, Ajuntaments i Patronats de Turisme.<\/b><\/li>\n
    • Destinacions rurals amb oferta dispersa que en necessiten una estrat\u00e8gia de dinamitzaci\u00f3 real.<\/li>\n
    • Entitats que busquen processos participatius i realistes amb impacte a l’economia local.<\/span><\/li>\n<\/ul>\n

      Empreses i Emprenedors (B2B)<\/b><\/p>\n

        \n
      • Productors agroalimentaris, cellers i artesans que volen obrir-se al visitant.<\/li>\n
      • Projectes rurals que ja reben visites, per\u00f2 necessiten professionalitzar-ne l’operativa i el relat.<\/span><\/li>\n<\/ul>\n

        Comprom\u00eds amb el Desenvolupament Regeneratiu <\/b><\/h4>\n

        Repensa no for\u00e7a experi\u00e8ncies artificials; part del que ja existeix, ho respecta i ho potencia. La nostra mirada es basa en el <\/span>turisme responsable, l’economia circular i la coher\u00e8ncia territorial.<\/p>\n

        El teu territori vol deixar de parlar de potencial i de comen\u00e7ar a parlar de producte?<\/span><\/p>\n

        Fem que el talent local sigui el motor de destinaci\u00f3 amb futur.<\/span><\/p>\n

        \u2709\ufe0f Demana informaci\u00f3: hola@colmeneroandco.com<\/span><\/p>\n","protected":false},"featured_media":875,"template":"","meta":[],"product_brand":[],"product_cat":[127],"product_tag":[],"class_list":["post-1043","product","type-product","status-publish","has-post-thumbnail","product_cat-formacio-i-academia","first","instock","shipping-taxable","product-type-grouped"],"yoast_head":"\nPROGRAMA REPENSA TERRITORIAL - COLMENERO LAB<\/title>\n<meta name=\"description\" content=\"Programa Repensa Territorial: activaci\u00f3 del talent local per convertir recursos rurals en productes tur\u00edstics sostenibles i viables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROGRAMA REPENSA TERRITORIAL - COLMENERO LAB\" \/>\n<meta property=\"og:description\" content=\"Programa Repensa Territorial: activaci\u00f3 del talent local per convertir recursos rurals en productes tur\u00edstics sostenibles i viables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/\" \/>\n<meta property=\"og:site_name\" content=\"COLMENERO LAB\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2026\/01\/2026.11-Raig-de-llum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/\",\"url\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/\",\"name\":\"PROGRAMA REPENSA TERRITORIAL - COLMENERO LAB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.colmenerolab.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2026.11-Raig-de-llum.jpg\",\"datePublished\":\"2026-01-11T19:44:07+00:00\",\"description\":\"Programa Repensa Territorial: activaci\u00f3 del talent local per convertir recursos rurals en productes tur\u00edstics sostenibles i viables.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.colmenerolab.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2026.11-Raig-de-llum.jpg\",\"contentUrl\":\"https:\\\/\\\/www.colmenerolab.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2026.11-Raig-de-llum.jpg\",\"width\":2000,\"height\":2500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/producto\\\/programa-repensa-territorial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.colmenerolab.com\\\/ca\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Productes\",\"item\":\"https:\\\/\\\/www.colmenerolab.com\\\/productos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PROGRAMA REPENSA TERRITORIAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/#website\",\"url\":\"https:\\\/\\\/www.colmenerolab.com\\\/\",\"name\":\"COLMENERO LAB\",\"description\":\"Dise\u00f1amos experiencias\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.colmenerolab.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/#organization\",\"name\":\"COLMENERO LAB\",\"url\":\"https:\\\/\\\/www.colmenerolab.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.colmenerolab.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logo-colmenerolab-color.svg\",\"contentUrl\":\"https:\\\/\\\/www.colmenerolab.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logo-colmenerolab-color.svg\",\"width\":263,\"height\":30,\"caption\":\"COLMENERO LAB\"},\"image\":{\"@id\":\"https:\\\/\\\/www.colmenerolab.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PROGRAMA REPENSA TERRITORIAL - COLMENERO LAB","description":"Programa Repensa Territorial: activaci\u00f3 del talent local per convertir recursos rurals en productes tur\u00edstics sostenibles i viables.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/","og_locale":"ca_ES","og_type":"article","og_title":"PROGRAMA REPENSA TERRITORIAL - COLMENERO LAB","og_description":"Programa Repensa Territorial: activaci\u00f3 del talent local per convertir recursos rurals en productes tur\u00edstics sostenibles i viables.","og_url":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/","og_site_name":"COLMENERO LAB","og_image":[{"width":2000,"height":2500,"url":"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2026\/01\/2026.11-Raig-de-llum.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/","url":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/","name":"PROGRAMA REPENSA TERRITORIAL - COLMENERO LAB","isPartOf":{"@id":"https:\/\/www.colmenerolab.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/#primaryimage"},"image":{"@id":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2026\/01\/2026.11-Raig-de-llum.jpg","datePublished":"2026-01-11T19:44:07+00:00","description":"Programa Repensa Territorial: activaci\u00f3 del talent local per convertir recursos rurals en productes tur\u00edstics sostenibles i viables.","breadcrumb":{"@id":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/#primaryimage","url":"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2026\/01\/2026.11-Raig-de-llum.jpg","contentUrl":"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2026\/01\/2026.11-Raig-de-llum.jpg","width":2000,"height":2500},{"@type":"BreadcrumbList","@id":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-repensa-territorial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.colmenerolab.com\/ca\/home\/"},{"@type":"ListItem","position":2,"name":"Productes","item":"https:\/\/www.colmenerolab.com\/productos\/"},{"@type":"ListItem","position":3,"name":"PROGRAMA REPENSA TERRITORIAL"}]},{"@type":"WebSite","@id":"https:\/\/www.colmenerolab.com\/#website","url":"https:\/\/www.colmenerolab.com\/","name":"COLMENERO LAB","description":"Dise\u00f1amos experiencias","publisher":{"@id":"https:\/\/www.colmenerolab.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.colmenerolab.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.colmenerolab.com\/#organization","name":"COLMENERO LAB","url":"https:\/\/www.colmenerolab.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.colmenerolab.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2025\/05\/logo-colmenerolab-color.svg","contentUrl":"https:\/\/www.colmenerolab.com\/wp-content\/uploads\/2025\/05\/logo-colmenerolab-color.svg","width":263,"height":30,"caption":"COLMENERO LAB"},"image":{"@id":"https:\/\/www.colmenerolab.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/product\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/media\/875"}],"wp:attachment":[{"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/product_brand?post=1043"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/product_cat?post=1043"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.colmenerolab.com\/ca\/wp-json\/wp\/v2\/product_tag?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}