{"id":1044,"date":"2026-01-11T19:39:47","date_gmt":"2026-01-11T19:39:47","guid":{"rendered":"https:\/\/www.colmenerolab.com\/producto\/programa-activa-el-teu-origen\/"},"modified":"2026-01-11T19:39:47","modified_gmt":"2026-01-11T19:39:47","slug":"programa-activa-el-teu-origen","status":"publish","type":"product","link":"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-activa-el-teu-origen\/","title":{"rendered":"PROGRAMA ACTIVA EL TEU ORIGEN"},"content":{"rendered":"

Valor Diferencial de ColmeneroLAB <\/b><\/h4>\n\n\n\n\n\n\n\n
El que ofereix el mercat<\/td>\nL’enfocament de ColmeneroLAB<\/td>\n<\/tr>\n
Cursos te\u00f2rics de m\u00e0rqueting.<\/td>\nAcompanyament al terreny i mentoria real.<\/td>\n<\/tr>\n
Foment del volum de turistes.<\/td>\nFoment de la qualitat i el respecte al lloc.<\/td>\n<\/tr>\n
Continguts que caduquen.<\/td>\nCapacitat instal\u00b7lada: el coneixement es queda.<\/td>\n<\/tr>\n
Projectes gen\u00e8rics.<\/td>\nIdentitat pura: experi\u00e8ncies impossibles de copiar.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

Del saber fer local el producte tur\u00edstic que el mercat valora i el territori sent.<\/strong><\/h2>\n

Aquest programa est\u00e0 dissenyat per transformar el talent rural i el patrimoni alimentari en experi\u00e8ncies tur\u00edstiques professionals, coherents i competitives. A <\/span>ColmeneroLAB, acompanyem empreses i territoris a ordenar idees, construir relats amb \u00e0nima i professionalitzar activitats que generin valor real: econ\u00f2mic, cultural i social.<\/p>\n

No inventem experi\u00e8ncies artificials; donem forma, sentit i mercat a la veritat que ja existeix al territori.<\/span><\/p>\n

Metodologia d’Activaci\u00f3: SPARK – MOVE – SUSTAINABLE <\/b><\/h4>\n

Un proc\u00e9s \u00e0gil i contrastat en destinacions interiors que busquen un creixement silenci\u00f3s, sostenible i d’alta qualitat.<\/span><\/p>\n

    \n
  1. SPARK: Inspiraci\u00f3 i Autoestima Territorial <\/b>Sessi\u00f3 din\u00e0mica per trencar in\u00e8rcies i ajudar cada projecte a recon\u00e8ixer-ne el valor diferencial. Compartim tend\u00e8ncies de turisme agroalimentari i casos d’\u00e8xit reals per generar una visi\u00f3 compartida i predisposici\u00f3 al canvi. Impacte: Despertar l’orgull per l’ofici i el territori. <\/li>\n
  2. MOVE: Mentories de Disseny de Producte <\/b>Treball profund i individualitzat amb cada productor o celler. Passem de la intu\u00efci\u00f3 a l’estructura: definim la narrativa sensorial, endrecem l’operativa de la visita i concretem una proposta de valor clara, amb preus i capacitats realistes. Impacte: Transformar la idea difusa en un producte professional. <\/li>\n
  3. SUBSTAINABLE: Validaci\u00f3 i Autonomia <\/b>Aterratge al mercat. Acompanyem la fase de prova i ajustament de les experi\u00e8ncies, assessorant en comunicaci\u00f3, canals i primers passos de venda. Dotem les empreses de criteris perqu\u00e8 guanyin autonomia sense dependre de consultoria externa. Impacte: Garantir experi\u00e8ncies rendibles i sostenibles en el temps. <\/li>\n<\/ol>\n

    A qui ajuda aquest programa d’activaci\u00f3? <\/b><\/h4>\n

    Institucions i Gesti\u00f3 de Destinacions (B2G)<\/b><\/p>\n

      \n
    • Ajuntaments, Consells Comarcals i Patronats de Turisme que necessiten cohesionar el teixit productiu.<\/li>\n
    • Destinacions que busquen atraure un viatger conscient i de m\u00e9s despesa mitjana.<\/li>\n
    • Territoris que requereixen processos participatius amb resultats mesurables.<\/span><\/li>\n<\/ul>\n

      Productors i Empreses (B2B)<\/b><\/p>\n

        \n
      • Cellers, formatgeries, trulls i granges que volen obrir una l\u00ednia de turisme.<\/li>\n
      • Emprenedors rurals que necessiten estructura i acompanyament estrat\u00e8gic.<\/span><\/li>\n
      • Empreses que ja reben visites, per\u00f2 volen elevar el nivell de professionalitat.<\/span><\/li>\n<\/ul>\n

        La nostra Convicci\u00f3 <\/b><\/h4>\n

        El turisme enogastron\u00f2mic \u00e9s la ferramenta m\u00e9s potent per fixar poblaci\u00f3 i donar futur al m\u00f3n rural. Si el teu territori vol deixar de ser un lloc de pas per convertir-se en una <\/span>destinaci\u00f3 de refer\u00e8ncia per la seva autenticitat, aquest programa \u00e9s el punt de partida.<\/p>\n

        \u2709\ufe0f Consulta com aplicar aquest programa a la teva zona: hola@colmeneroandco.com<\/span><\/p>\n

         <\/p>\n","protected":false},"featured_media":919,"template":"","meta":[],"product_brand":[],"product_cat":[127],"product_tag":[],"class_list":["post-1044","product","type-product","status-publish","has-post-thumbnail","product_cat-formacio-i-academia","first","instock","shipping-taxable","product-type-grouped"],"yoast_head":"\nPROGRAMA ACTIVA EL TEU ORIGEN - COLMENERO LAB<\/title>\n<meta name=\"description\" content=\"Programa d\u2019activaci\u00f3 tur\u00edstica per a territoris rurals i productors: converteix el saber fer local en experi\u00e8ncies rendibles i aut\u00e8ntiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colmenerolab.com\/ca\/producto\/programa-activa-el-teu-origen\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROGRAMA ACTIVA EL TEU ORIGEN - 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